Check name, address, phone, email, and brand keywords across every directory listing at once. IndexVero flags each citation as OK, partial, or wrong — and names the fields it could not find on the page — so you know which listings to open before you hand the batch over.
NAP checking applies to one slice of a link batch: social profiles, forum profiles and citation listings. A plain profile link — a Chrome Web Store or Mozilla profile — only needs a live check. A PBN placement needs a 404 check and an anchor check instead.
Who it’s for
- Citation builders QC-ing outsourced work before handover.
- Local SEO agencies auditing a client’s citation footprint before or after a build.
- Multi-location brands keeping dozens of listings identical as details change.
- Google Business Profile managers hunting the inconsistency dragging down the map pack.
How it works
Enter your NAP
Type the correct business name, address, phone, email, and any brand keywords or hashtags you expect in each listing.
Paste your citation URLs
Drop in every directory, map, and listing URL. Pick contains or exact matching and run the whole batch in one pass.
Fix the mismatches
IndexVero marks each URL OK, partial, or wrong and lists exactly which fields are missing. Export the report and correct them.
Example: what goes in, what comes out
Input — NAP Acme Plumbing / 12 Main St, Ste 200 / (415) 555-0100, checked against three listings in exact mode:
| Listing | Result | What’s off |
|---|---|---|
| yelp.com/biz/acme-plumbing | OK | — |
| yellowpages.com/… | Partial | Phone shown as 415-555-0100 (format differs) |
| localdir.example/… | Wrong | Call-tracking number; suite line missing |
Features
Bulk citation checking
Verify hundreds of directory and map listings for NAP consistency in a single run instead of opening each one by hand.
Field-level mismatch detection
See precisely which of name, address, phone, email, or keyword is missing or wrong on every URL.
Contains or exact matching
Choose loose contains matching for messy listings, or strict exact matching when the NAP must be identical.
What “not found” actually means
You run a batch, and a column comes back not found. What does that actually tell you?
Every field comes back in one of three states: found, not found, or not checked. “Not found” means the value you entered does not appear in the page text. It does not tell you whether the field is blank or filled in with something else.
That distinction matters on a handover batch. A profile with an empty address field and a profile carrying a different address both come back the same way, and they need different fixes — one is an unfinished submission, the other is a wrong one.
Splitting the two is on the roadmap. Until it ships, treat “not found” as “open this one and look”, not as “this field is blank”.
Most citation checkers do not state what their verdict means at all. One of the tools ranking on this query instructs the opposite: leave a field blank if a listing does not show it, because blanks are skipped and not penalised.
The NAP mismatches that hide from you
Inconsistency rarely looks like a typo. It hides in formatting your eyes skip over — which is why a batch checker beats manual review:
- Abbreviations —
StreetvsSt,SuitevsSte,RoadvsRd. - Phone formatting —
(415) 555-0100vs415-555-0100vs+1 415 555 0100. - Call-tracking numbers — some directories swap in a tracking number; the listing looks fine but the NAP is wrong. This is the one manual checks miss most.
- Suite / unit placement —
Ste 200inline vs a separate address line. - Invisible characters — trailing spaces, non-breaking spaces, or unicode dashes pasted from a CMS.
The five patterns above are cases where the value is present but different. When the checker reports not found, you are looking at a different situation — see the section above it.
The citation exists. Has Google seen it?
A citation that is live but not indexed does not carry weight yet. Checking that it exists and checking that Google has seen it are two different jobs.
Across 472,845 URLs checked between 3 July and 24 August 2026, our checker recorded 52.70% as indexed.
That number moves. Measured week by week over the same period it ranged from 34.68% to 60.11% — so any single index rate is a snapshot, not a constant.
These are observations from a Serper-based checker, not Search Console ground truth.
They were measured on URLs submitted through indexing campaigns, not on citations specifically, and not by this tool.
One detail worth keeping: when we broke the July sample down by match type, 9.23% of observations matched an alternate or canonical form rather than the exact URL submitted. Counting only exact matches understates the result.
Limitations & privacy
- It checks the visible text of each URL you supply; it doesn’t crawl a directory to discover listings you didn’t paste, or edit anything for you.
- Pages behind a login or rendered entirely by JavaScript may not expose their NAP text to a fetcher.
- No signup. Guests check 10 URLs per run and 50 URLs per day; a free account raises that to 1,000 per run and 200 per day. The URLs you check are processed for the run and not stored as part of your profile.
Limits, stated
Without an account: 10 URLs per run, 50 URLs per day, and 25 runs per 30-minute session. Signed in: 1,000 URLs per run and 200 per day on the free tier. These are hard limits in the request validator, not plan upsells.
The timeout applies per URL, not per batch. Signed in it defaults to 15 seconds and is adjustable between 3 and 60; without an account it is fixed at 15 seconds.
Send more than the cap and the request is rejected. Nothing is silently truncated and nothing is quietly paginated.
For scale: a 176-URL batch completed in 36 seconds, with one URL timing out. That is one run on one list — not a benchmark.
FAQ
What is a NAP checker?
A NAP checker verifies that your business Name, Address, and Phone are consistent across every citation and directory. IndexVero extends this to email and brand keywords, and checks many URLs at once.
Why does NAP consistency matter for local SEO?
Search engines use consistent NAP signals across the web to trust and rank a local business. Inconsistent citations dilute those signals and can hurt map and local-pack rankings.
Can I check many listings at once?
Yes. Paste all of your citation URLs and IndexVero checks every one in a single run, flagging each as OK, partial, or wrong with the exact missing fields.
What’s the difference between contains and exact matching?
Contains matching passes when your NAP text appears anywhere on the page; exact matching requires the value to match precisely. Use exact when formatting must be identical.
Will it catch a call-tracking number?
Yes — if the listing shows a different phone than the one you entered, it’s flagged as wrong, which is how tracking-number swaps surface.
How to check NAP consistency?
Enter the name, address, phone and email you consider correct, paste the listing URLs, and run the batch. Each URL comes back as found, not found, or not checked, per field.
What is a NAP citation?
A mention of a business name, address and phone number on a third-party site — a directory listing, a profile page, a local guide.
What is NAP in Google Business Profile?
The same three fields as they appear on the profile itself. That profile is usually the reference the other listings are checked against.
Do I need an account?
No. Anyone can run the checker on this page: 10 URLs per run, 50 URLs per day, and 25 runs per 30-minute session. A free account raises that to 1,000 URLs per run and 200 per day.